A unique voice is a clever trademark in rap music; I'm not an expert or anything, but with the recent drop of Danny Brown's album "Old" this has become clearly apparent to me. Because over the last week or so I've been dragged into a lot of conversations (which more often then not soon turned into arguments) over whether originality was a favorable characteristic in it's own right, whether be apart from the general pack of rap artists was a sign that you were ahead of said general pack; if an artist's work clearly differentiates itself from the standard of the day does this immediately that's it's better then the standard? My personal opinion is somewhat skeptic, because it's easy to take any track and say "OMG that's soooo different; it must be the fucking future." But this can't be 100% true can it?
What's more likely is that being unique in one's style allows his product to be heard above the rest; whether or not it is genuinely above the rest is completely up tot eh listener, but it does allow the opportunity for their music to be heard in a vacuum, without critics debating who produces that style better, because there are few if any to compare it to. Case in point is this freestyle from Morrison: this kid has a style to his flow (and consequentially a vocal structure) that's pretty unlike many others I've heard from this scene recently, he lackadaisical attitude about his skills and lifestyle tend not to focus too heavily on any one area, which is the sign of an artist who can gravitate fans to his story without overselling it. Top all of this off with a weird funky, tribal sort of beat and we get a pretty dope refreshing tune that should be getting people excited to hear more from this kid.
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